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Can Fruits & Vegetables Be Just As Cool As Junk Food?

YES…is what FNV, the brand new marketing campaign for fruits and vegetables would like the answer to be! Junk food companies spend millions of dollars to market unhealthy choices to children, now fruits and vegetables will get their chance to shine! The Partnership for a Healthier America (PHA) recently announced the launch of FNV (fruits and vegetables), a marketing campaign focused on increasing consumption of fruits and vegetables.

Partnership for a Healthier America and Michelle Obama’s Let’s Move initiative will work together to rebrand fruits and vegetables with this new marketing campaign. According to the FNV website, “Fruits and vegetables are now a brand.”

FNV, a “hip” acronym for “fruits ‘n’ vegetables” will have its own website and will focus primarily on social media. Its YouTube and Twitter accounts will feature videos from celebrities including Jessica Alba, Victor Cruz, Nick Jonas, and more.

The branding from corporate food companies has had a real influence on young people’s diets, and FNV will attempt to imitate those same influences to convince the younger audience that fruits and vegetables are just as cool as junk food. Fruits and vegetables are now a brand states the FNV website.

At Learning ZoneXpress, we have always known that fruits and vegetables are awesome that’s why we create colorful, information-filled posters, handouts, activity books and more. Our fruits and vegetables nutrition resources explains the importance of eating fruits and veggies, common serving sizes, daily requirements, and offers great suggestions for ways to eat more.

Visit Learning ZoneXpress for Fruits and Vegetables Nutrition Resources!

Drew Central School District Celebrates National School Breakfast Week

We recently asked our readers, “How are you celebrating National School Breakfast Week?” Here’s the great response from Drew Central School District:

We participated in National Breakfast Week by hosting an event called Breakfast Buddies. Students were allowed to invite their family members to come and eat breakfast with them. We also participated in the “Orange Squeeze Challenge” where we are asked to serve our students oranges during Breakfast Week. Our mascot is the Pirate so our theme for the event was “Eat Like a Pirate! Orange you glad you had breakfast?” We served fresh oranges, orange juice, orange muffins and orange infused raisins.

Our first graders did a sensory project where they made posters that described what an orange smelled like, tasted like, looked like, etc. Our third graders researched the benefits of eating breakfast and oranges. They wrote their facts down on paper oranges and attached them to an orange tree.

What a fun way to encourage healthy habits and education children on the benefits of breakfast. Way to go Drew Central!

Drew Central School District celebrates National School Breakfast Week Drew Central School District celebrates National School Breakfast Week

Celebrate National School Breakfast Week!

This week is National School Breakfast week and many School Breakfast Programs will be celebrating with special menus, decorations, activities and events all week. This year’s theme “Make the Grade with School Breakfast” highlights how eating a healthy breakfast helps students achieve success in the classroom.

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Research has shown that students who eat breakfast:
• Have higher class participation
• Remember more of what they learn
• Have healthier body weights
• Are more alert
• Have higher test scores
• Make healthier food choices throughout the day
• Have better concentration

Learning ZoneXpress supports all School Breakfast Programs and their efforts in encouraging students to be the best they can be by starting their day with school breakfast. Visit Learning ZoneXpress to see all of our breakfast resources and don’t forget to send us a photo of how you’re celebrating National School Breakfast Week!

Announcing the LZX National School Breakfast Week Giveaway!

Breakfast Vinyl Banner and Breakfast Dry Erase Menu BoardIt’s National School Breakfast Week! How are you celebrating this week and/or promoting healthy breakfasts in your schools? Tell us how and send us a photo for a chance to win a Breakfast Vinyl Banner w/ Stand and Dry Erase Menu Board Combo! ($179.95 value)

Send your photo(s) and a brief description of your celebration to toni@learningzonexpress.com or post them directly to the Learning ZoneXpress Facebook page.

We will announce the winner on the LZX Facebook page and by email next Friday, March 13th. We will also share your submissions over the next couple weeks, so be sure to check the page often for updates on how your peers are celebrating.

Still looking for ideas? Don’t forget about our free downloadable breakfast activity!

School Nutrition Topics to Watch in 2015: Additional support for schools

meal-or-no-meal-school-lunch-training-gamePew Research recently  featured Five School Nutrition Topics to Watch in 2015, we wanted to highlight each over the next month. It’s great to see School Nutrition getting attention – but we know that everyone can use a help keeping an eye on the issues. Today’s topics is the Additional support for schools

Additional support for schools. Schools need resources such as updated kitchen equipment, staff training, and technical assistance to serve healthy meals and snacks. Last year, the federal government took steps to help address schools’ needs, which will continue into 2015. Among these efforts:

  • Congress passed a budget for fiscal year 2015 that includes $25 million for schools to purchase kitchen equipment. This funding builds on the $35 million appropriated and distributed to states for school food service grants in the past two years.
  • USDA launched the Team Up for Success pilot training initiative to identify challenges and to provide resources to promote a healthier school day. Through the initiative, schools addressed unique obstacles by participating in a training workshop followed by peer-to-peer mentoring; they will continue receiving assistance this year. The results of the pilot will help to inform future efforts to potentially expand the initiative.